Cathy Riddell is the passionate founder behind Goodnessly, a purpose-driven platform dedicated to helping families better understand what is really in their food. Combining a background in technology with a deep commitment to health-conscious living, Cathy has made it her mission to simplify the often-overwhelming world of food ingredients and additives so that individuals and families can make informed, empowering choices for their wellbeing.

Goodnessly was born from Cathy’s own personal journey as a mother navigating significant behavioural challenges with her young son. Through lived experience, she witnessed the profound transformation that occurred when real food was prioritised and harmful additives were removed. That experience became the catalyst for a much larger mission, to educate, advocate, and support other families seeking clarity, healing, and healthier futures.

Driven by compassion, authenticity, and a belief that knowledge is power, Cathy has built Goodnessly to be more than a company, it is a movement toward transparency, nourishment, and conscious living. She is deeply passionate about helping people reconnect with the value of wholesome food and understand the powerful connection between nutrition, behaviour, health, mood, and overall quality of life.

Through Goodnessly, Cathy continues to inspire families to embrace real food, ask better questions, and feel empowered in their everyday choices. Her vision is centred on creating lasting positive impact, where children can thrive, parents feel supported, and communities become healthier, stronger, and more informed together.